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Cross-Media Campaign Management

The power of a multi-channel marketing campaign is that you can reach people directly, whether it is in their email box, on the Web, or in their postal mail.

A multi-faceted campaign where a personalised direct mail piece is followed up with a corresponding email, with both pieces directing someone to visit a personalised website for additional interaction, is one of the most efficient ways to retain customer attention.

This process evolves marketing from a one-sided communication, into a dialog that engages each potential customer in a conversation about what you have to offer.

Our Campaign Management system allows the easy creation, management and tracking of multi-channel marketing campaigns.

Key benefits include:

  • Rapidly create and launch response-driven marketing campaigns
  • Create personalised URLs
  • Dynamically create unique websites where you can present a highly targeted and personal message for each recipient
  • Follow-up with personalised web pages and emails
  • Measure the effectiveness of your campaigns in real time

Cross-Media Campaign Management


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