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Cross-Media Campaign Management
The power of a multi-channel marketing campaign is that you can reach people directly, whether it is in their email box, on the Web, or in their postal mail.
A multi-faceted campaign where a personalised direct mail piece is followed up with a corresponding email, with both pieces directing someone to visit a personalised website for additional interaction, is one of the most efficient ways to retain customer attention.
This process evolves marketing from a one-sided communication, into a dialog that engages each potential customer in a conversation about what you have to offer.
Our Campaign Management system allows the easy creation, management and tracking of multi-channel marketing campaigns.
Key benefits include:
- Rapidly create and launch response-driven marketing campaigns
- Create personalised URLs
- Dynamically create unique websites where you can present a highly targeted and personal message for each recipient
- Follow-up with personalised web pages and emails
- Measure the effectiveness of your campaigns in real time
